I have been seeing ads about Lazada's 3rd year anniversary sale like crazy. The 3-day sale which starts today was hyped as epic with flash sales on popular products such as iPhones and Longchamp bag and merchandise dropping up to 90% off.
Flash sales, popularize by Amazon.com (a.k.a lightning deals) sell a limited number of select products at a discount for a given time frame. They prey on our impulsive nature, but sometimes you have to wonder if a deal is a deal.
According to an article in Rappler:
Lazada is currently home to 1,600 sellers and more or less 110,600 items. The target is to reach 900,000 products by end-2015.
It also reaches out to 1.5 million consumers to date.
Its amazing how internet retailing has evolved and will continue to. With online retailing being almost an uncharted territory for our government agencies, we must educate ourselves to look beyond the shiny pop-up ads. Sometimes things aren't what they seem to be...