Since Android watches have been around for what seems to be an eternity in tech years, one would think that Google has the first mover advantage. Tech-wise, Google's Android Wear is so far from Apple with its respectable trove of apps, but Apple has done what Google couldn't anyway. It took Google a year to sell 700k units of its smart watch, while Apple hit a million on pre-order in just days.
Truth be told, its a beauty contest out there. And while some Android smart watches are categorically stunning (both in hardware and software), at the end of the day its still a popularity contest unless Google changes the game.
The way I see it, for Android Wear to become successful it needs to do what Google's always done which is to throw a bunch of spitballs and see which sticks. And yes, I just metaphorically compared encouraging developers to salivated balls of crumpled paper.
Google needs to organically absorb the crazy like what they did on YouTube where the top earners are not the beautiful people, but the collectors, gamers, musicians, etc. Google essentially at its core is a mix of geeks and freaks / the X-men of the tech industry if you will (as showcased in the 200+ startup entrepreneurs that have come to work for Google as they have been acquired). Its what makes Google work. If Apple sensors what it calls tasteless fart apps on a watch then Google can have it. To hell with Apple who won't even allow developers to create their own watch faces.
I've always been a fan of epistemological anarchism. And if someone throws a cool Tony Stark/ Iron Man gyroscope game, I'd certainly be happy to play it.